Above All, Make Yourself Understood
I recently witnessed a pitch by the representative of a Central Canadian biotech company that had a product that sounded spiffy, but damned if I could figure out what the guy was saying. The pitch involved a string of medical jargon—and while I did understand that the founder and his team were developing a revolutionary drug, I only gained a vague sense of what the company, for which he as trying to raise $2 million, was doing.
When I was in a group session with the fellow later that morning, I wanted to discuss the wording of his pitch, but someone asked him first about his fundraising.