Wesley: A Call for A Design Culture
Almost everything we experience in life has some kind of design. Determining if it is good or not is complicated. Where one object or process may function well under one set of conditions, it may fail under another. From a business standpoint, three factors separate the winners from the losers: the design’s utility, its appeal to a particular demographic, and its staying power.
When developing or improving a product, service or technology, the most successful companies employ professional designers from the very start. Most do it too late, and some not at all. Instead they apply outmoded