After Pivot, Swapskis Is Now Vendeve
To reflect the evolution of its business model, Swapskis is changing its name to Vendeve.
The Halifax startup began last year with the mission of helping women barter their skills with one another, so they could build up resumés and networks and eventually charge real cash for their services. Last summer, Founder and CEO Katelyn Bourgoin realized a better way to generate revenue for the business would be to be a cash-based market place for women’s services.
So she and her four colleagues changed the business model to allow more cash-based transactions. But the fact that the word “swap”