Ella Proving Demand in Beta Test
When Kelly Lawson wanted to know if other Canadian women shared her problem of not knowing to do with closets full of clothes, she started a Facebook Group to discuss the matter. Within a few weeks, 4,400 women had joined the group.
It now only led to the creation of Ella, her online app that helps women sell slightly used clothes they don’t want. It also gave her an amazing test ground for