Affinio Raises $4M, Led by Whitecap

Affinio, the Halifax-based company that uses social media analysis to identify communities for marketers, has raised a $4 million Series A venture capital round led by Whitecap Venture Partners of Toronto.
The other members of the investment group are Halifax-based Build Ventures – which was the lone investor in Affinio’s $1.5 million seed round two years ago – New York-based Social Starts,