When Saint John-based Millennia Tea brought its frozen tea products to market in the depths of the pandemic, CEO Tracy Bell had a problem: how to entice potential buyers in a world where the usual promotional methods were unworkable.

Food companies launching new products usually lean on free samples and in-store promotional displays to draw the interest of would-be customers. But the advent of

Mastercard will sponsor the University of New Brunswick’s Canadian Institute for Cybersecurity, or CIC, to the tune of $1.75 million, with the money going towards establishing a security research chair and funding scholarships.

The CIC’s new Mastercard IoC Chair is Rongxing Lu, an associate professor of computer science who started at UNB in 2016 and holds two PhDs, one from Shanghai Jiao Tong

Guelph, Ont.- and Bible Hill, NS-based vertical farming startup GoodLeaf Farms has inked a $2.5 million deal with data analytics firm Adastra to develop an artificial intelligence system for determining optimal growing conditions for plants.

The project will be worth about $2.5 million, with Scale AI — the Montreal-based and federally backed supercluster which partners with the private sector to

A new program from the federal government is offering small- and medium-sized businesses grants to pay for digital technology.

The Canadian Digital Adoption Program, or CDAP, offers grants up to $2,400 to build e-commerce storefronts and up to $15,000 to cover 90 per cent of the cost of digital advisory services from pre-vetted advisors. Businesses can also access zero interest loans from BDC to

The most significant effect of the technology sector labour shortage for startups is not problems accessing talent, but rather the price of workers and its knock-on effects for capital raises, according to Propel CEO Kathryn Lockhart.

In an interview, Lockhart told Entrevestor that Propel — an online startup incubator serving the Atlantic provinces — is advising its resident companies to

Halifax Regional Municipality’s new economic growth strategy is gunning for a 100,000-person population increase in the next five years, as the city looks to solve the skilled labour crunch that has left local startups scrambling for employees.

The 73-step economic plan — dubbed People. Planet. Prosperity. Halifax’s Inclusive Economic Strategy 2022-2027 — includes three main strategic targets:

On the back of launching its living lab at the Port of Halifax’s PIER innovation centre, building management startup B-Line has been accepted into the National Association of Realtors’ REACH scale-up program in the U.S.

REACH and its sister program, REACH Commercial, are run by NAR’s Second Century Ventures innovation arm. They aim to help companies that have demonstrated significant market

The industry group Eastern Canada Oilseed Development Alliance, or ECODA, and supercluster Protein Industries Canada have inked a deal with Dalhousie University and the University of Prince Edward Island to research plant protein-based food ingredients.

The collaboration, which Protein Industries Canada said in a press release is worth $350,000, is aimed at “laying the groundwork” for an

Saint John-based Innovatia Accelerator, which makes software for information management and communication in industrial settings, has been acquired by Swedish automation and remote monitoring giant Hexagon AB for an undisclosed price.

Innovatia is a group of several digital businesses, and several years ago it launched AcceleratorKMS, a SaaS product that allows industrial workers to access

Two Atlantic Canadian startups have inked collaboration deals with foreign companies: Halifax construction fintech specialist Harbr and Fredericton- and Miami-based sales software-maker Introhive.

Introhive sells artificial intelligence technology to identify data stored in companies’ computer systems and help them use it to increase revenue and improve productivity. And Harbr automates