Having grown its run rate  to more than $600,000 in 10 months, Halifax-based Mettara AI has been selected as a finalist for the SaaS North Pitchfest in Ottawa.

CEO Yash Mehta will pitch the company on the main stage at the SaaS North conference, being held today and tomorrow.

Mettara’s platform uses agentic artificial intelligence to help small and medium-sized businesses adopt and get more value from software-as-a-service (SaaS) products. In addition to onboarding users, the platform helps them learn and use features they might otherwise overlook because they are confusing or time-consuming to implement.

Mehta said in a LinkedIn post that the company’s selection provides an opportunity to present its solution to SaaS founders, customer success leaders and product teams. These groups face challenges including customer churn and users failing to adopt the full range of features offered by their software.

The company’s growth has come largely through referrals and relationships, according to Mehta. Mettara had seven customers as of his latest update, three of which came through referrals.

“Almost half of our customers came from someone else saying our name when we weren't there,” he wrote, describing how founders recommended the company to their peers and contacts helped introduce Mettara to potential customers.

Mehta said the company had no paying customers when it began in January 2026. By October, it had invoiced more than $50,000 for the month, representing an annualized revenue run rate of more than $600,000. The company had set a target of reaching $750,000 in annualized revenue by the end of 2026.

The distinction between monthly billings and annualized revenue is important: the latter projects a recent revenue rate over a full year and does not represent revenue already earned during that period.

Mehta, who has a background in customer success, said the company’s early development depended on customers willing to try its product, referrals from other founders, and support from mentors and the startup community.

For the Toronto conference, he said he plans to arrange meetings with prospective customers and other attendees in advance and follow up with contacts after the event.

Mettara is targeting businesses whose SaaS products have extensive features but whose customers may struggle to realize their full value. Improving adoption can help software companies retain customers while enabling businesses to make better use of the tools they already pay for.