Halifax-based Floqer has closed a $2 million pre-seed funding round to expand development of its artificial intelligence platform for sales and marketing teams.

The company said the funding will support the development of an autonomous customer knowledge base, a system designed to combine information from public and private data sources to help companies identify potential customers and improve go-to-market strategies.

The round was led by N49P of Toronto, and the investors include Halifax-based Tidal Venture Partners and San Francisco-based Perplexity, which operates an AI-powered search and answer engine.

“AI has made it super easy for people to build software and build products really fast,” said CEO Shivam Mahajan in an interview. “But distribution is still a problem and Floqer helps companies go to market faster and more precisely with better go-to-market data.”

Mahajan, who co-founded Floqer with CTO Zaaheda Islam in October 2024, said the data their platform analyzes includes not only third-party data from websites, news sites, and social media but also private conversations between team members and customers.

The company aims to help businesses identify patterns among existing customers, analyze buying signals and target prospective customers that share similar characteristics with their most successful accounts.

According to Mahajan, the platform aggregates data from more than 100 third-party sources as well as internal company systems such as customer relationship management software, communications platforms and sales records. The system uses large language models to analyze structured and unstructured information and create profiles of potential and existing customers.

He said the company has experienced 8X revenue growth in the year to June, and its annual recurring revenue has passed the $1 million mark. As well as Perplexity, its customers include such enterprise companies as: London-based fintech company Wise; San Francisco-based databank AngelList; and Seattle-based Pulumi, which offers infrastructure-as-code software.

The two co-founders met while studying computer science at Dalhousie University in Halifax, and together they developed a product called SuperChat – a sort of Chrome extension that used AI to take notes from online sources. After launching the product, they had thousands of users but no revenue model.

They learned that people were using the product to “extract live information from the web and then clean their internal databases,” said Mahajan. So they built out that part of the product as the foundation of Floqer.

The company’s team now comprises eight people, and their main focus in the wake of the funding round is enhancing the autonomous knowledge base. Mahajan said this product is now functioning and can “find patterns that were impossible to see before.”

Users, he said, can ask questions like, Who are my top customers? Or what are their hidden metrics? It then analyzes the findings and uses agentic AI to help the user plot out improved sales plans for their customers.