Florian Villaumé, the former CEO of techNL, has joined St. John's-based startup Ahoora as co-founder and Chief Growth Officer.

Villaumé will lead the company's growth strategy, including market entry and partnerships, as Ahoora begins offering early access to its platform in Canada.

He joins co-founders Isaac Adejuwon, CEO, and Ebuka Amaefula, Chief Technology Officer.

Villaumé spent a decade working in Newfoundland and Labrador's technology sector. In addition to leading techNL, the province's technology industry association, he was founding director of the Memorial Centre for Entrepreneurship at Memorial University of Newfoundland.

Ahoora describes its product as a population intelligence platform designed to help organizations assess how people might respond to proposed services, marketing campaigns or programs before committing resources.

The platform combines population data with an organization's internal data to simulate potential responses to different options. The company says it uses aggregated data rather than individual personal information.

Villaumé said his experience working with entrepreneurs in Newfoundland and Labrador prompted him to join the startup.

Adejuwon said Villaumé's experience in business development and partnerships across North America, Europe and Africa would support the company's expansion.  “He brings growth experience from North America, Europe and Africa, and is recognized as one of Atlantic Canada’s top innovators. With Florian on the founding team from day one, we are ready to grow fast with our customers.”

The company is currently offering early access to Canadian organizations.

Ahoora is based on the premise that organizations can use simulated public responses to compare strategic options before allocating budgets.

Organizations interested in accessing the platform can register at ahoora.ai.