Communitech today announced the four companies that will make up the third cohort of Rev, the Waterloo Region accelerator that helps companies with traction to scale.

The four companies are:

• Alaunus, a mobile IT platform bringing outdated and inefficient processes in healthcare into the 21st century;

• BitHound, which helps software developers build reliable code;

• CloudWifi, which creates fast and reliable cloud-managed Wifi network services for businesses and consumers;

• And, Dozr, whose equipment-sharing platform connects construction equipment renters with lenders.

Communitech said in a statement the startups were selected for the program—which takes no equity from the companies— based on their current sales and overall market opportunity.

Rev Names Four Startups to Cohort 2

Rev started early last year with the goal of helping startups with revenues to increase those sales and become bona fide companies. The first cohort successfully concluded with about eight companies graduating, then the organizers decided to stagger the intake.

So four companies entered the six-month accelerator in November, and four more are starting now. The organizers hope the earlier cohort will be able to help mentor the newcomers.

The cohort members are be held accountable for their weekly sales goals and work closely with seasoned embedded executives to focus on product, sales and marketing.

“I'm keen to get this cohort in house - they're all very different businesses but each have wonderful market opportunities,” said Steve McCartney, vice president of Communitech’s Startup Services Group. “They’re all at the perfect stage to take advantage of the program, and really drive their sales. It’ll be exciting to see what they are able to accomplish.”

The second cohort comprises FunnelCake, BluePoint Technology, TallyFi and Knowledgehook and all are continuing the next phase of the program, implementing the sales and marketing techniques they learned over the first three months. They will present their companies at Centre Stage, Rev’s demo day, in May.

“It’s important for these companies to understand what a marketing engine and a sales engine look like,” said Daryl Sherman, one of the accelerator’s Embedded Executives. “We help them to understand how these matter to their success by digging deep into their businesses, and looking at sales and customers in a different way.”

Communitech said that applications for the fourth cohort are open. That cohort will begin May 1.