SimplyCast Launches Version 7
SimplyCast, the Halifax-based multi-channel marketing company, announced today that it has launched Version 7 of its software, as we reported in November.
SimplyCast is one of the more ambitious companies I follow here, and has been since its inception. CEO Saeed El-Darahali was never content just to be another software-as-a-service company and took the time and money to find the staff to develop a unique platform-as-a-service company. Though I often write in praise of exits, I admire El-Darahali for stating openly that he does not want to exit this business until he’s established it as