Our Jobs of the Week column today features openings for a pair of positions in the marketing sphere -- Director of Marketing at Moncton-based SnapAp, and Performance Marketing Manager at Dash Hudson of Halifax.
Dash Hudson is a visual marketing Software-as-a-Service company that helps its clients increase engagement on their social media. Its software, called Vision, is a one-stop spot for clients to manage, source and engage with the traffic of their photos and videos.
SnapAP has developed a solution that automates the accounts payable process – the process a company uses to pay the money it owes to customers and lenders. SnapAp helps businesses pay their bills electronically in a paperless manner. It has more than 50,000 users and has processed more than $2 billion in payments.
The Job of the Week column features openings posted on the Entrevestor Job Board, which focuses on jobs in technology, innovation and startups in Atlantic Canada. The Entrevestor Job Board helps match job openings and candidates in the tech and startup communities and is operated by Entrevestor and Alongside.
Here are excerpts from this week’s posting:
Snap Accounts Payable Corporation's Director of Marketing is a critical hire for a growing organization now seeking to level up and achieve the next stages of its business objectives. As a driver of company growth, the Director of Marketing will become responsible for identifying, documenting and then implementing strategic as well as tactical plans to address new market opportunities while generating overall demand for our product offerings.
Therefore we require an individual with a demonstrated track record of progressive career accomplishments and a robust Full Stack Marketer skillset to contribute to our team. This is not a role for the "faint of heart" or anyone unwilling (unable) to act in a hands-own capacity while delegating tasks to junior colleagues. But if you do meet this profile and are looking for the next big career challenge then we definitely want to speak with you!
As the successful Director of Marketing you will have full ownership of the entire marketing function, with accountability to our technical founder CEO and Chief Sales Officer as internal stakeholders.
Responsibilities will include however not be limited to the following:
DIGITAL MARKETING / LEAD GENERATION (40%)
Actively leveraging your 5+ years of experience running email campaigns, managing affiliate programs and/or directing retargeting/paid display campaigns (at least 2 of 3)
Applying deep experience with Google AdWords and other pay-per-click traffic acquisition platforms
Utilizing above-average SEO knowledge as part of a comprehensive plus integrated Content Marketing & Social Media approach
Leading the revamp / relaunch of SnapAP's existing Web site, evolving it into a cost-effective demand generation platform
Aligning with the Inside Sales group and fully supporting that team's ability to convert complex multi-channel / multi-touch activities into revenue opportunities
PRODUCT SUPPORT & TRADE MARKETING (30%)
Acquiring and applying a thorough understanding of the competitive, vendor and overall Payments Ecosystem network landscape
Understanding the strategic product direction for SnapAP (now / future) and requirements for reaching various target market segments
Overseeing the launch and go-to-market management of new products and services to meet profitability and/or strategic growth objectives
Developing all product marketing collateral, ie. e-books, one-pages, sell sheets, client case studies, etc
Leading all Trade Shows/Events functions, including participation in industry conferences, as well as Reseller Channel webinars plus in-person events
BRANDING & PUBLIC RELATIONS (30%)
Building a cohesive and resonant brand identity for SnapAP that is viewed positively by clients, strategic partners and industry stakeholders overall
Developing clear, effective messaging along with a unique value proposition for the SnapAP offering(s) and ensuring it is being voiced by Sales and Executive team members
Managing corporate communications (press and media coverage) to maximize company brand awareness; may require supervisor external PR agency team resources as required
Reinforcing "top of mind" visibility for SnapAP brands at all times, not only when new product features are being released
Establishing and maintaining external relationships with both traditional and online publishers, bloggers, industry influencers while continuously sourcing new opportunities for exposure. . . .
The Performance Marketing Manager will have a combo of business analysis and technical implementation experience paired with expert knowledge of HubSpot marketing automation and digital advertising. You'll be responsible for building, maintaining, and optimizing digital marketing channels such as SEO, paid search, and paid social. You have proven experience optimizing ROI across these channels and will be responsible for executing campaigns that drive engagement and leads across our target industries and segments.
Dash Hudson works with the best brands and publishers in the world to drive visual marketing performance. Our platform provides brands with a one-stop solution to create, measure, and predict photo and video performance, see trends, enhance engagement, and distribute it all across organic and paid marketing channels.
What You Will Do
The Performance Marketing Manager, reporting to the Senior Director of Marketing, will support the marketing team and overall goals of Dash Hudson in the following areas:
Work with our digital advertising agency to plan, execute, and manage all paid search, paid social, and retargeting campaigns
Optimize spend across paid channels including paid search, retargeting and paid social
Manage, measure and optimize the performance and effectiveness of all marketing programs and lead generation campaigns
Continuously measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Demonstrate a strong commitment to Sales and Marketing alignment
Own our martech stack and evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Oversee our marketing automation software and CRM
Lead our SEO strategy
A minimum of two years experience in a similar role
Excellent verbal and written communication skills
Previous experience with marketing automation platforms like HubSpot, Marketo or Pardot. Previous experience with HubSpot is an asset
Previous experience with Google Adwords, and paid social advertising (LinkedIn, Instagram, and Facebook)
Previous experience with Google Analytics
Strong analytical skills and strategic data-driven thinking
Bring creative thinking to marketing campaign planning
Enjoys and thrives in a startup culture . . .