Xiplinx Technologies Ltd., the Saint John company that helps manufacturing plant managers monitor data from around their factories, has landed about $700,000 in debt and grants from provincial and federal governments.

The company announced this week that it would receive a $500,000 loan from the provincial government and a combination of grants and loans from the Atlantic Canada Opportunities Agency totalling $214,250. The money will help the company to expand its team – now at five full-time employees and two contract workers – in such areas as sales and account management.

Xiplinx’s product, Siteflo, allows workers around a plant to input data using mobile devices. Siteflo aggregates the data and presents it on an easy-to-read dashboard that plan managers can view in real-time.

When it went through the first Launch36 cohort in 2012, Xiplinx had its greatest traction with beverage makers, but CEO Brent MacDonald said Thursday the company is now having success in the consumer packaged food market.

"These investments make it possible to meet the demand for the SiteFlo product in a variety of markets, with a New Brunswick-based team," MacDonald said in a statement.

The New Brunswick Innovation Foundation recently said that in its fiscal year to March 31 it invested $250,000 in Xiplinx. According  to the Foundation’s website, it now has a total investment of $350,000 in the company. 

The New Brunswick government has identified innovation as one of the key planks of its economic strategy. The government recently gave a $90,000 grant to HotSpot Parking of Fredericton. 

Entrevestor receives financial support from government agencies that support start-up companies in Atlantic Canada. The sponsoring agencies play no role in determining which companies are featured in this column nor do they have the right to review columns before they are published.