ProcedureFlow Director of Partnership Development Ciaran Coate

ProcedureFlow Director of Partnership Development Ciaran Coate

ProcedureFlow , the Saint John company that helps companies’ employees find critical information quickly, has struck a partnership with Deloitte to penetrate new markets in North America and elsewhere.

ProcedureFlow, whose corporate name is Gemba Software Solutions, said in a statement that the partnership reflects the two companies’ ongoing mission to help organizations reduce their training and onboarding time and improve their customer service.

Under the alliance, Deloitte will play a critical role in the implementation of ProcedureFlow as well as providing ongoing services and support for ProcedureFlow customers. The partners said this enables customers to benefit from the range of product features inside ProcedureFlow, along with expertise and insight from Deloitte’s professional services.

“As a rapidly growing organization, we need to provide the best possible professional services for our customers, and that’s exactly what Deloitte brings to the table - the best of the best,” said  ProcedureFlow Director of Partnership Development Ciaran Coates in a statement.

ProcedureFlow is a Software-as-a-Service tool that helps call centres provide employees with the information they need to answer questions thoroughly and immediately.

The company began in 2015 when it was spun out of Saint John tech services company Innovatia. It secured $2 million in equity funding from Innovatia and the New Brunswick Innovation Foundation and was headed by tech veteran Daniella DeGrace, who had previously worked for successful startups such as Radian6 and Q1 Labs.

Last September, ProcedureFlow announced it had raised $2.9 million in a round led by Build Ventures. The previous investors also invested in the round.

“ProcedureFlow has an impressive ROI,” said Derek Fitzgerald, the Atlantic Leader for Deloitte Value Creation Services. “ProcedureFlow has been able to achieve significant reduction in training and onboarding time, reduce operating costs and empower staff to strengthen client relationships.”