On Wednesday, I will be delivering a Lunch and Learn talk at Volta on Media Relations for Startups – a topic a lot of startups should give some thought to.

I’m frequently asked about media relations by founders. How do we get our story in a certain newspaper or magazine? When is the best time to approach the media? How do you deal with reporters? What do you put in a press release? What problems should be avoided?

On Wednesday, I will be discussing these issues and fielding any questions you want to raise during the Lunch and Learn.

I have some pretty strong opinions on how startups should work with traditional media, and I’m hoping the talk will be both entertaining and informative.

The cost is $10 and lunch is included. You can purchase tickets here.

I hope to see you on Wednesday.