The recent storms in Cape Breton threw an unexpected wrinkle into the life of Matt Stewart. They cancelled a flight to Toronto, where he was heading to sign a deal that would transform his company, Click2Order.

Stewart and his cofounder Rob Myers launched the company as PizzaGo with the goal of making an app that would let people order pizza online. In the last year, they morphed into Sydney-based Click2Order, which broadens the base a bit and applies to takeout orders at any type of restaurant.

Already this year, the company has secured about 30 customers with a total of 35 outlets, mainly in Atlantic Canada.

The trip to the Toronto region is transformative because Stewart is now signing with a single delivery company whose clients have 1,000 restaurant outlets.

“This is huge for us,” Stewart said in a phone interview last week. “It allows us to scale beyond what we’re doing now where we have mainly one-offs.”

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Click2Order has quite a few competitors in that there are other tech companies that offer ordering systems for restaurants and fast food outlets.

The Click2Order product lets the customer view a menu, place an order and pay, all on a single site.

It integrates with the restaurant’s Facebook page, which is a huge source of traffic for many establishments.

What the Cape Breton company does different than its competitors is to offer a “white label” product. That means that the product integrates into the restaurant’s website or Facebook page without showing any branding of Click2Order.

The customer believes the whole system is the restaurant’s, and that helps with the eatery’s marketing and it means that they can retain a relationship with the client.

Stewart said the white label aspect of the product was really what caught the clients’ eyes and has helped to secure sales.

This week he is in Ontario signing the deal with the client and working on the first installations.

They will be rolling out installations with this client over the next several months.

“This is new to them as well and we’re not going to be implementing it in a 1,000 restaurants on Day 1,” he said. “We’re going to grow it at a pace we’re all comfortable with.”

One interesting note about this company is that Stewart, Myers and their two paid employees have brought their product to market without raising any equity capital. They won $10,000 in Innovacorp’s Spark Cape Breton program three years ago, and it has borrowed from New Dawn Enterprises, a Community Economic Development Investment Fund that supports Cape Breton enterprises. Click2Go has received other grants and loans, bringing the total capital raised to about $150,000.

Stewart said the founders are thinking about raising money, but it’s too soon to tell how much they may need. If the installations with its Ontario partner go well, it will mean the company will be bringing in more revenue. But it could also mean it will need a larger staff, especially in installation experts and support staff.

Meanwhile, the company is targeting other delivery companies as potential customers, with the hopes of growing the business further.