Guy Shaham: Adapting the concepts of a neighbourhood lemonade stand.

Guy Shaham: Adapting the concepts of a neighbourhood lemonade stand.

BuyMyLemonade.com, a Halifax company that teaches students entrepreneurship through online fundraising, has announced that it has formed its first two strategic partnerships, with Junior Achievement of Nova Scotia and Eyeball Inc.

The company was founded by CEO Guy Shaham and Chief IT Officer Isaak Moscovich to teach entrepreneurship through the same model as the neighbourhood lemonade stand. The idea is to give students with the target ages of nine to 18 the online tools they need to conduct fundraising drives for their schools or organizations. And while they’re raising money for a good cause, the platform is also teaching them principles of entrepreneurship.

“Although there are several websites that offer school fundraising solutions and others that deliver youth entrepreneurships courses, BuyMyLemonade.com is the first to merge online fundraising, e-commerce and entrepreneurship studies into one ecosystem,” said Moscovich in a statement.

The founders began the company earlier this year and have spent the last three months taking it through the Launch program of the Propel ICT tech accelerator at Volta in Halifax. The company was selected as one of six Launch members to pitch tonight at the Propel Demo Day in Moncton.

Related: Propel Names 12 Demo Day Pitchers

BuyMyLemonade.com seeks to encourage entrepreneurship at an early age by teaching kids about business and online sales and marketing in a social environment.

“By using our online platform, kids will now be able to open online stores, upload their own inventory such as used text books, video games, art and craft, songs, toys and others and sell them to more people inside and outside their neighborhoods,” said Moscovich. “BML allow kids to push their merchandise through twitter, Instagram and other social media platforms.”

The company is now partnering with organizations that are also involved in youth programs. Halifax-based Eyeball is a startup that has developed an online network for amateur sports, so players, coaches and parents can be updated on scores and events. And Junior Achievement is the world’s leading organization for teaching entrepreneurship to young people.

“The opportunity to partner with BuyMyLemonade.com means that we will be able to enhance the learning of our students in Company Program, inspiring the next generation of entrepreneurs by engaging them in a truly global platform,” said Kristin Williams, President and CEO of JA Nova Scotia.

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  • Jane Peters

    I came home after volunteering overseas for months in the fall of 2016, horrified to find ID & personal items of this man, Guy Shaham, under my bedroom night table!  This man, whom I’ve never met or heard of, had apparently been squatting in my executive home for months while was away!  I’m just repulsed & disgusted beyond words.